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Water softening is the removal of calcium, magnesium, and certain other metal cations in hard water. The resulting soft water requires less soap for the same cleaning effort, as soap is not wasted bonding with calcium ions. Soft water also extends the lifetime of plumbing by reducing or eliminating scale build-up in pipes
In 2018, Culligan launched a North American re-branding campaign, as Culligan Water, during the Golden Globes with a television advertisement featuring Cary Elwes from The Princess Bride. As of January 7, 2018, the slogan "Hey, Culligan Man!" [7] is now "Hey, Culligan!" in an effort to build "contemporary branding".
In 2013, private equity firm Yellow Wood acquired Ilex Consumer Products Group; Calgon is now part of their portfolio company, PDC Brands. [4] [5] Calgon Carbon Corporation, acquired by its management in a leveraged buyout in 1985 and taken public in 1987. Calgon Water Management, sold to English China Clays in June 1993 for $307.5 million. [6]
The company's filter cartridge for table water received the National Award for Innovation for Upper Austria in 2011. [3] The same year, the Rondomat Duo S series of water softeners won the Austrian national design prize [4] in the Capital Goods category awarded by the Federal Ministry of the Economy Family and Youth (German: Bundesministerium für Wirtschaft, Familie und Jugend).
Lime softening (also known as lime buttering, lime-soda treatment, or Clark's process) [1] is a type of water treatment used for water softening, which uses the addition of limewater (calcium hydroxide) to remove hardness (deposits of calcium and magnesium salts) by precipitation.