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In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service.Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools.
"Pastures for Habersham County" brochures by S.C. Gunnels, the county agent. A brochure is a promotional document primarily used to introduce a company, organization, products, or services and inform prospective customers or members of the public of the benefits.
Product literature is a primary subset of business publishing that is geared toward the selection, purchase and subsequent use of a business' products. Product literature is intended to be created and distributed by the manufacturer alongside the product. The two components are designed to work in tandem so as to provide more information to the ...
Design After Dark: The Story of Dancefloor Style (Thames and Hudson, London, 1991), by Cynthia Rose, ISBN 0-500-27648-X; Design Agent 007: License to Design DGV. Die gestaften Verlag, Berlin 2002. ISBN 3-931126-14-5; Event Flyer Graphics. Nippan/Biblios, 2001. ISBN 3-910052-75-4; Flyer Soziotope: Topography of a Media Phenomenon.
In business research, companies must often generate samples of customers, clients, employees, and so forth to gather their opinions. Sample design is also a critical component of marketing research and employee research for many organizations. During sample design, firms must answer questions such as:
Where is the business coming from and where is the potential for increased business? ... Other media (catalogs, samples, handouts, brochures, newsletters and so on ...
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