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Content creation or content creative is the act of producing and sharing information or media content for specific audiences, particularly in digital contexts. According to Dictionary.com, content refers to "something that is to be expressed through some medium, as speech, writing or any of various arts" [1] for self-expression, distribution, marketing and/or publication.
Content strategy has been described as planning for "the creation, publication, and governance of useful, usable content." [1] It has also been called "a repeatable system that defines the entire editorial content development process for a website development project."
As information became increasingly more accessible, the Digital Revolution also facilitated the creation of digital content. [3] Despite an evolution to digital technology , which occurred somewhere between the late 1970s, distribution of digital content did not begin until the late 1990s with the rise in popularity of the Internet.
An example of user-generated content, a personalised sign and objects in the virtual world of Second Life. User-generated content (UGC), alternatively known as user-created content (UCC), emerged from the rise of intelligent web services which allow everyday users to create content, such as images, videos, audio, text, testimonials, and software (e.g. video game mods) and interact with other ...
Blog and blogging are now loosely used for content creation and sharing on social media, especially when the content is long-form and one creates and shares content on regular basis, so one could be maintaining a blog on Facebook or blogging on Instagram. A 2022 estimate suggested that there were over 600 million public blogs out of more than 1 ...
Another equally important aspect of content management involves the creation, maintenance, and application of review standards. Each member of the content creation and review process has a unique role and set of responsibilities in the development or publication of the content. Each review team member requires clear and concise review standards.
Video production is the process of producing video content for video. It is the equivalent of filmmaking , but with video recorded either as analog signals on videotape , digitally in video tape or as computer files stored on optical discs, hard drives, SSDs, magnetic tape or memory cards instead of film stock .
Co-creation, in the context of a business, refers to a product or service design process in which input from consumers plays a central role from beginning to end. Less specifically, the term is also used for any way in which a business allows consumers to submit ideas, designs or content.