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  2. Advertising mail - Wikipedia

    en.wikipedia.org/wiki/Advertising_mail

    Direct mail is a common form of direct marketing, and may be employed by for-profit businesses, charities and other non-profits, political campaigns, and other organizations. Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters. [18]

  3. Direct mail fundraising - Wikipedia

    en.wikipedia.org/wiki/Direct_mail_fundraising

    Direct mail fundraising is a form of direct marketing widely used by nonprofit organizations in North America, Europe, and parts of Asia-Pacific to acquire new donors or members and retain the level of their contributions or dues as part of a fundraising program.

  4. Return on marketing investment - Wikipedia

    en.wikipedia.org/wiki/Return_on_marketing_investment

    For example, if a company spends $100,000 on a direct mail piece and it delivers $500,000 in incremental revenue, then the ROMI factor is 5.0. If the incremental contribution margin for that $500,000 in revenue is 60%, then the margin ROMI (the incremental margin for $100,000 of marketing spent) is $300,000 (= $500,000 x 60%).

  5. Direct digital marketing - Wikipedia

    en.wikipedia.org/wiki/Direct_digital_marketing

    The direct digital marketing has been done directly with the help of other digital medium options such as e-mail, web service, and social media platforms. It is easier to achieve goals in direct digital marketing as compared to traditional marketing. Another advantage of direct marketing is the cost reduction.

  6. Direct marketing - Wikipedia

    en.wikipedia.org/wiki/Direct_marketing

    This stage is known as direct mail fulfillment – and includes tasks such as data cleansing, material preparation, collation, folding, closing, bundling, packaging and courier collection. This stage is also something that cannot be overlooked as it can truly define the success of a direct marketing campaign. [26]

  7. 10 Masterful Email Marketing Campaign That Actually ... - AOL

    www.aol.com/10-masterful-email-marketing...

    An email marketing campaign is the process of sending personalized, mass emails to current and prospective customers to promote a company and let them know about new products or services, special ...

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