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From Supreme and Stüssy to Heron Preston and Bape, check out the streetwear brands to keep on your radar as you shop for the coolest new clothes for men in 2023.
Complex Magazine named Stüssy, Supreme, and A Bathing Ape as the top streetwear brands, [9] and many went on to collaborate on prized high fashion capsule collections such as Supreme x Louis Vuitton, Fila x Fendi, A Bathing Ape x Comme des Garcons, and Stüssy x Dior. [16] Alexander Wang developed "luxury sportswear" in his eponymous brand.
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The brand is credited with helping popularize streetwear's visibility in high fashion. [2] Billionaire Boys Club debuted in Williams' 2003 "Frontin'" music video. In 2004, Ice Cream, originally a subsidiary of Billionaire Boys Club, unveiled its skate-centric footwear line, licensed by Reebok.
Urbanwear brands like Cross Colours, Walker Wear and FUBU, among others, resonated with audiences that weren’t being serviced, much like how Supreme and Stussy serviced the skate community.
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