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Tools used for controlling and improving business processes. Tools used for data consolidation and decision making. Nowadays, management tools have evolved dramatically in the last decade thanks to fast technology advances, so fast that it is difficult to select the best business tools for any situation in any company. [4]
Business Relationship Management (BRM) is viewed as a philosophy, capability, discipline, and role to evolve culture, build partnerships, drive value, and satisfy purpose. [ 1 ] BRM is distinct from enterprise relationship management and customer relationship management although it is related.
Capsule is a customer relationship management (CRM) software-as-a-service web application and mobile app developed by Zestia, a privately-held software company that operates globally and was founded in 2009. [1] [2]
The eCRM or electronic customer relationship management encompasses all standard CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers through the use of information technology ( IT ).
Customer relationship management was popularized in 1997 due to the work of Siebel, Gartner, and IBM. Between 1997 and 2000, leading CRM products were enriched with shipping and marketing capabilities. [13] Siebel introduced the first mobile CRM app called Siebel Sales Handheld in 1999.
For companies developing CRM applications, see Category:Customer relationship management software companies. Subcategories This category has the following 6 subcategories, out of 6 total.
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