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The brand name "equate" on a container of lotion. Equate is a brand used by Walmart for consumable pharmacy and health and beauty items, such as shaving cream, skin lotion, over-the-counter medications, and pregnancy tests. The Equate brand was originally created by L. Perrigo Company in 1986 [11] and was sold to Walmart in 1993. [12]
The brand argued that these companies were violating a common-law trademark by importing "knockoff" sneakers with similar elements. The list included shoe brands by major retailers, including Walmart, Skechers, Ed Hardy, Ralph Lauren and Fila. A number of companies settled with Converse and were dropped from the list. [17]
Logo used since January 13, 2025 Sam Walton's original Walton's Five and Dime, now the Walmart Museum Visitor Center in Bentonville, Arkansas.. The history of Walmart, an American discount department store chain, began in 1950 when businessman Sam Walton purchased a store from Luther E. Harrison in Oklahoma City, Oklahoma, and opened Walton's 5 & 10. [1]
Some of the most popular brands we use today have founders behind them who not only gave their blood, sweat, and tears, but also their names. For instance, Johnnie Walker was a real person. He ...
They also tried to acquire the struggling Rykä brand of women's shoes, but the deal failed. In 1995 Walmart and LA Gear signed a three-year contract to design lower-value and specific-to-store shoes for Walmart, but the venture failed as sales for LA Gear shoes at Walmart had declined. The company filed for Chapter 11 bankruptcy in 1998, in ...
Store brands are gaining popularity among consumers. They reached a record $199 billion in sales across all major retail channels in 2021, according to the Private Label Manufacturers Association....
In 2018, Walmart started crowdsourcing delivery services to customers using drivers' private vehicles, under the brand "Spark". [100] On December 6, 2017, Walmart announced that it would change its corporate name to Walmart Inc. from Wal-Mart Stores, Inc. effective February 1, 2018. [101] [102]
The largest shareholder of Walmart is the Walton family, who owns more than half of all Walmart shares. The second largest shareholder in Walmart is the Vanguard Group, who holds around 5% of ...