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The Clarksons chose California as the brand's initial entry point to the US because they found the active and outdoor way of life there to be similar to Australia. [35] In August 2012, Lorna Jane launched a fitness tracking app. [38] By 2013, the company took a 9.4% share of the entire athletic clothing industry in Australia. [20]
These tops typically retail for $14.99 each, but Costco members receive $3 off through Nov. 17. Each shirt features fleece-lined side pockets and a snap front opening.
Lorna Jane Clarkson (née Smith, [3] born 24 November 1964) is an Australian fashion designer, entrepreneur and author. She is the creator of the Lorna Jane brand of activewear for women, and owner of a chain of retail outlets that market the clothes.
As activewear becomes more fashionable and more popular with consumers, sales have increased. Activewear market was valued at $351,164 million in 2017, and is projected to hit $546,802 million by 2024, at a CAGR of 6.5% from 2018 to 2024. North America dominated the global activewear market in 2017, accounting for 42.3% of the total revenue. [10]
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Fabletics is a global, active lifestyle brand that sells both men's and women's sportswear, footwear and accessories, commonly referred to as "activewear". [5] [6] [7] The company operates on a membership model and is known for its e-commerce business approach and also has over 100 brick-and-mortar stores.