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The company began in 1918 as SW&Y Supply, a wholesale grocery-distributing business. In 1953, Douglas D. Brendle, the grandson of the company's founder, joined the business. He began stocking toys and houseware items, turning its Elkin warehouse into its first wholesale showroom. In 1957, Brendle began publishing the company's first catalog. [4]
Besides their line of products and their location in Amish country, tourists are also attracted to Lehman's because of the museum-like quality of the store. Some tourists mistakenly think the store sells antiques, but all of the products sold are new, historically accurate replicas. [8] Actual period pieces are on display throughout the store.
That same year the Schwebel's invested $25,000 and built a small bakery complete with a store front for retail business. At this time, the family could bake and deliver 1,000 loaves a day using six delivery trucks. The bakery was improving but in the 1920s and 1930s the company had a temporary downfall.
Current Service Merchandise catalogs were placed on stands in strategic locations throughout the store to allow customers to shop for items not on display. When ready to place their orders, customers would take the order form to a clerk, who would submit the order to the store's stockroom via his computer-terminal cash register, as well as take ...
The catalog showroom approach allows customers to shop without having to carry their purchases throughout the store as they shop. Possible downsides include that customers may be required to give their contact information when an order is placed, take the time to fill out order forms, and wait a period of time for their order to be available ...
The products are usually delivered directly to an address supplied by the customer, such as a home address, but occasionally the orders are delivered to a nearby retail location for the customer to pick up. Some merchants also allow the goods to be shipped directly to a third party consumer, which is an effective way to send a gift to an out-of ...