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The startup company was founded by Dan Gilbert, Josh Luber, [7] Greg Schwartz, and Chris Kaufman in 2015, [8] and launched in February 2016. [9] [10] Luber had previously founded StockX's predecessor website about rare sneakers called Campless (established during 2012–2013), [11] [12] a site which was featured in Josh Luber's TED Talk on the sneaker market. [13]
The shoes were released alongside the music video for Lil Nas X's song "Montero (Call Me by Your Name)", where the rapper can be seen descending into Hell on a stripper pole and giving Satan a lap dance before killing him and presumably becoming the new ruler of Hell. A pair of the shoes can be seen on Satan's feet in the music video. [7]
The Never Surrender High-Top is a high-top sneaker bearing similarities to the sneakers in the Nike Air Force series. The sneaker's quarter, tip, vamp, tongue, shoelaces, and heel are gilded, with the flag of the United States adorning the collar and sock lining.
Online sales of the shoe ranged between US$10,600 and US$15,900 (latest Stock X sales from 2021). [5] Ten additional pairs, packaged in presentation boxes, were sold exclusively by Nike at live auctions around the world, [6] [7] for a total of 1,510 pairs. [8] A total of US$4.7 million was raised from the online auctions. [9]
Why some shoe lovers say these big rubber boots are bringing the fun back to fashion. Why people are spending $350 on these cartoon boots: 'I just had to have them because they were going viral ...
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