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Susan G. Komen for the Cure uses a stylized "running ribbon" as their logo. [6] While specifically representing breast cancer awareness, the pink ribbon is also a symbol and a proxy of goodwill towards women in general. [7] Buying, wearing, displaying, or sponsoring pink ribbons signals that the person or business cares about women.
A group participating in a Komen Race for the Cure event. The Susan G. Komen Race for the Cure is Komen's main fundraising event and the world's largest funding event for breast cancer. [27] It consists of a series of 5K runs and fitness walks to raise money and awareness for breast cancer.
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As the largest organization monetizing breast cancer, the Susan G. Komen Foundation with its licensing of a proprietary trademark is running the "pink ribbon" logo and slogan on a wide range of products. It has drawn close scrutiny over 'pinkwashing' products.
In the fall of 1991, the Susan G. Komen Foundation handed out pink ribbons to participants in its New York City race for breast cancer survivors. [5] In 2010, Delta Air Lines painted N845MH, a Boeing 767-432ER in "Breast Cancer Research Foundation" special colors. In September 2015, a newer version of the livery was repainted on the same plane.
Heather Gardner (Starcher) Team Heather is a fundraising group in the Susan G. Komen for the Cure Global Race for the Cure in Washington, D.C., which has raised over $403,000, since June, 2001, for Susan G. Komen for the Cure and breast cancer research, education, screening, and treatment.
Pink Ribbons, Inc. is a 2011 National Film Board of Canada (NFB) documentary about the pink ribbon campaign, directed by Léa Pool and produced by Ravida Din. [1] The film is based on the 2006 book Pink Ribbons, Inc: Breast Cancer and the Politics of Philanthropy by Samantha King, associate professor of kinesiology and health studies at Queen's University.