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  2. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...

  3. Brand mention: Monitors social media, forums and other third-party websites for your brand mentions. Time on site: ... Measure the effectiveness of your email marketing campaigns.

  4. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  5. Marketing effectiveness - Wikipedia

    en.wikipedia.org/wiki/Marketing_effectiveness

    Marketing effectiveness is the measure of how effective a given marketer's go to market ... Social media channels offer direct engagement opportunities wherein ...

  6. A Surprising Winner in Social Media Advertising - AOL

    www.aol.com/news/2013-02-01-the-future-of-social...

    A leading innovator in the field of digital marketing, Jeff Rosenblum recently completed a documentary about the future of the advertising industry, titled The Naked Brand. We had a chance to ...

  7. Social advertising (social relationships) - Wikipedia

    en.wikipedia.org/wiki/Social_advertising_(social...

    Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications. [1] [2] [3] Many current examples of social advertising use a particular Internet service to collect social information, establish and maintain relationships with consumers, and for delivering communications.

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