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The Playtex Division of Sara Lee was given the responsibility of introducing "The Wonderbra" style to the United States. Although the model was already being manufactured in Montreal by Canadelle, Playtex executives decided to take a year to redesign the bra for the U.S. market. They scheduled a late 1994 national launch for the bra.
The wireless bra has a hook and eye closure and is free from any irritating tags for added comfort. Amazon Playtex Women's 18-Hour Ultimate Lift Wireless Full-Coverage Bra
In addition to panties and shapewear, Playtex bra brands include: Cross Your Heart; Eighteen-hour bra; Playtex Secrets; Full support; Everyday basics; The company has been producing and marketing the Cross Your Heart bra since 1954 [64] under the slogan that it "lifts and separates," a phrase that is now well known in popular culture. [10]
Front-closure: Bras with a single, non-adjustable clasp positioned in the center front gore between the breasts. Full-coverage cups usually have hook-and-eye instead of clasps. This is especially popular for big cup front-closure bras. Full-coverage: See Full-support bra below. Full-cup: Sometimes called full-support bras. Designed to offer ...
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For me, that push to overhaul all of my fancy and expensive bras came from seeing Walmart’s new Joyspun intimates, which will revive my bra collection with some much needed newness.