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A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [ 1 ] [ 2 ] A private-label brand is almost always offered exclusively by the firm that owns it.
Làng Văn has 6 retail stores domestically and abroad including, Paris, France, the historic Asian Garden Mall (Phước Lộc Thọ) now closed [3] in Westminster, California and Ho Chi Minh City, Vietnam. Lang Van is the only US-based Vietnamese production company to operate both in the United States and Vietnam.
Private Label Strategy: How to Meet the Store Brand Challenge is a book by Nirmalya Kumar and Jan Benedict Steenkamp. This book describes the strategies for private labels that major retailers are using, and analyses how major national brands can mount a response.
On 17 October 2019, Uniqlo officially arranged the first store in Vietnam, which is expected to open at the end of 2019 in District 1, the center of Ho Chi Minh City. Located on a corner of Le Thanh Ton and Dong Khoi streets, UNIQLO Dong Khoi is located right in front of Parkson Saigon Tourist Plaza, one of the most popular and widely known ...
The concept of venture brands is a naming strategy that originates from private labels. Private labels are products or services that are manufactured or provided by one company for offer under another company's brand. Tesco venture brands are an evolution of this concept which attempts to disconnect the store name (Tesco) entirely from the product.
To reiterate my initial reasoning for the proposal, if a private label is a brand where one company owns the brand and another manufactures the actual goods on the brand owner's behalf, then a store brand is simply a specific case where the company that owns the brand is a retailer and the brand is the store's name or, in a slightly broader ...
Vingroup JSC (Vietnamese: Tập đoàn Vingroup – Công ty CP, lit. 'Vingroup Group – JSC') is a Vietnamese conglomerate headquartered in Long Bien district, Hanoi. Vingroup is one of the largest conglomerates of Vietnam, [3] focusing on technology, industry, [4] real estate
Disruptor Records is an American record label founded by Adam Alpert in September 2014, as a joint venture with Sony Music Entertainment. [2] [3] The label has sold more than 15 million singles worldwide as of 2016. [4]