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The watches were priced at $34.95, and all were sold at the event. [1] After a $20 million advertising campaign featuring toughness tests performed on the watch, the Triathlon became a success. In 1986, Timex acquired the rights to the Ironman name, and developed the Ironman Triathlon watch based on the 1984 Timex Triathlon watch.
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Indiglo is a product feature on watches marketed by Timex, incorporating an electroluminescent panel as a backlight for even illumination of the watch dial. The brand is owned by Indiglo Corporation, which is in turn solely owned by Timex, and the name derives from the word indigo , as the original watches featuring the technology emitted a ...
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In watches sold for timekeeping, analog display remains very popular, as many people find it easier to read than digital display; but in timekeeping watches the emphasis is on clarity and accurate reading of the time under all conditions (clearly marked digits, easily visible hands, large watch faces, etc.).
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