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Most of the personal care products are rinsed off immediately after use, such as shampoos, soaps, toothpastes, shower gels, etc. A few personal care products, however, are left on the applied surface such as moisturizing cream, sunscreen, etc. The global market size of the personal care products industry is several hundred billion US Dollars ...
A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified.
The purpose of the situation analysis is to indicate to a company about the organizational and product position, as well as the overall survival of the business, within the environment. Companies must be able to summarize opportunities and problems within the environment so they can understand their capabilities within the market.
The Personal Care Products Council (PCPC) is an American trade association. The PCPC was founded in 1894 as the Manufacturing Perfumers' Association , renamed the American Manufacturers of Toilet Articles ( AMTA ) in 1922, [ 1 ] and renamed again as the Cosmetic, Toiletry, and Fragrance Association ( CTFA ) in 1970. [ 2 ]
The CBA represents companies that manufacture food, beverages, household, and personal care products. As of December 2020, the CBA represented more than 1,700 brands. [2] Since the CBA's rebranding in 2020, 18 companies have joined it, increasing growth by more than 30%. As of 2021, the CBA represents 73 CPG companies with nearly 2,000 brands. [3]
Cosmetics at department store Farmers Centre Place in Hamilton, New Zealand. The cosmetic industry describes the industry that manufactures and distributes cosmetic products. . These include colour cosmetics, like foundation and mascara, skincare such as moisturisers and cleansers, haircare such as shampoos, conditioners and hair colours, and toiletries such as bubble bath and s