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Traditional Indian clothing such as the kurti have been combined with jeans to form part of casual attire. [70] Fashion designers in India have blended several elements of Indian traditional designs into conventional western wear to create a unique style of contemporary Indian fashion. [69] [70]
Anamika Khanna (born in Jodhpur, 19 July 1971) is an Indian fashion designer who operates from her studio situated in Kolkata. [1] She has been covered by the Business of Fashion (BOF) for being the Indian designer who has blended traditional Indian textiles and techniques with Western silhouette and tailoring. [1]
Post-independence focus on revival of traditional textile and design led to the rise of "ethnic chic". The history of clothing in India dates back to ancient times, yet fashion is a new industry, as it was the traditional Indian clothing with regional variations, be it the sari, ghagra choli or dhoti, that remained popular until the early decades of post-independence India. [1]
Eventually Lashkaraa made online retailing the core of its business operations, while claiming to provide Indians who are unable to visit their country a Mitti ki Khushboo (fragrance of their soil) experience. The brand's product lines include traditional Indian clothing such as shararas, lehengas, ghagras, saris, churidar, salwar, sherwani and ...
Ghagra choli (also known as lehenga choli and chaniya choli) is a type of ethnic clothing for women from India, notably in the Indian states of Rajasthan, [1] [2] Gujarat, [3] Madhya Pradesh, Uttar Pradesh, Bihar, Haryana, Punjab, Himachal Pradesh, Uttarakhand, Jammu and Kashmir. In Punjab, the lehenga is traditionally worn with a kurti.
Women in the kitchen at Harmandir Sahib, Amritsar, India, displaying the wide-ranging colors and designs of shalwar-kameez . Shalwar kameez [2] [3] (also salwar kameez [4] and less commonly shalwar qameez) [5] [6] is a traditional combination dress worn by men and women in South Asia, [4] [7] and Central Asia. [8] [9]