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2. URL shortening - Wikipedia

   en.wikipedia.org/wiki/URL_shortening

   In November 2009, the shortened links of the URL shortening service Bitly were accessed 2.1 billion times. [1] Other uses of URL shortening are to "beautify" a link, track clicks, or disguise the underlying address. This is because the URL shortener can redirect to just about any web domain, even malicious ones.

3. Bitly - Wikipedia

   en.wikipedia.org/wiki/Bitly

   The Bitly URL shortening service became popular on Twitter after it became the default URL shortening service on the website on May 6, 2009. [5] It was subsequently replaced by Twitter's own t.co service. [6] The company behind Bitly launched a similar service, but for online videos, to determine what videos are the most popular on the web. [7]

4. TinyURL - Wikipedia

   en.wikipedia.org/wiki/TinyURL

   TinyURL is a URL shortening web service, which provides short aliases for redirection of long URLs. Kevin Gilbertson, a web developer, launched the service in January 2002 [1] as a way to post links in newsgroup postings which frequently had long, cumbersome addresses. TinyURL was the first notable URL shortening service and is one of the ...

5. Web tracking - Wikipedia

   en.wikipedia.org/wiki/Web_tracking

   Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.

6. List of URI schemes - Wikipedia

   en.wikipedia.org/wiki/List_of_URI_schemes

   URL scheme used by Apple's internal issue-tracking system Apple (not public) rdar:// issue number example: rdar://10198949. Allows employees to link to internally-tracked issues from anywhere. Example of a private scheme which has leaked in to the public space and is widely seen on the internet, but can only be resolved by Apple employees. s3

7. Web beacon - Wikipedia

   en.wikipedia.org/wiki/Web_beacon

   Web beacons embedded in emails have greater privacy implications than beacons embedded in web pages. Through the use of an embedded beacon, the sender of an email – or even a third party – can record the same sort of information as an advertiser on a website, namely the time that the email was read, the IP address of the computer that was used to read the email (or the IP address of the ...