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  2. Interview (research) - Wikipedia

    en.wikipedia.org/wiki/Interview_(research)

    When choosing to interview as a method for conducting qualitative research, it is important to be tactful and sensitive in your approach. Interviewer and researcher, Irving Seidman, devotes an entire chapter of his book, Interviewing as Qualitative Research, to the importance of proper interviewing technique and interviewer etiquette.

  3. Focus group - Wikipedia

    en.wikipedia.org/wiki/Focus_group

    From there, Merton created an interviewing procedure to gain further insight into the subjective reactions of focus-group participants. [9] He later established focus groups for the Bureau of Applied Social Research. [11] The use of focus groups by sociologists gained popularity in the 1980s when Merton published a report on focused interviews. [4]

  4. Wikipedia:Interviews - Wikipedia

    en.wikipedia.org/wiki/Wikipedia:Interviews

    This page in a nutshell: In an historiographical analysis, interviews are usually primary sources, but may contain secondary source material. Beware of different definitions in other fields . Like any primary source, they may be used for sourcing some facts amid a mixture of sourcing types, but a person does not pass GNG if interviews are the ...

  5. Research - Wikipedia

    en.wikipedia.org/wiki/Research

    Primary data is data collected specifically for the research, such as through interviews or questionnaires. Secondary data is data that already exists, such as census data, which can be re-used for the research. It is good ethical research practice to use secondary data wherever possible. [44]

  6. Qualitative marketing research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_marketing_research

    In-depth interviews are typically held one-on-one between the respondent and the interview via a telephone, conducted in person, by email, or through an online platform (increasingly common). The primary advantage of in-depth interviews is the amount of detailed information provided as compared to other data collection methods, such as surveys.

  7. Interview - Wikipedia

    en.wikipedia.org/wiki/Interview

    One form of unstructured interview is a focused interview in which the interviewer consciously and consistently guides the conversation so that the interviewee's responses do not stray from the main research topic or idea. [3] Interviews can also be highly structured conversations in which specific questions occur in a specified order. [4]

  8. Member check - Wikipedia

    en.wikipedia.org/wiki/Member_check

    In qualitative research, a member check, also known as informant feedback or respondent validation, is a technique used by researchers to help improve the accuracy, credibility, validity, and transferability (also known as applicability, internal validity, [1] or fittingness) of a study. [2]

  9. Contextual inquiry - Wikipedia

    en.wikipedia.org/wiki/Contextual_inquiry

    Contextual inquiry (CI) is a user-centered design (UCD) research method, part of the contextual design methodology.A contextual inquiry interview is usually structured as an approximately two-hour, one-on-one interaction in which the researcher watches the user in the course of the user's normal activities and discusses those activities with the user.