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A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [ 1 ] [ 2 ] A private-label brand is almost always offered exclusively by the firm that owns it.
Equate is an example of the strength of Walmart's private label store brand. In a 2006 study, The Hartman Group marketing research firm issued a report which found that "Five of the top 10 "likely to purchase" private label brands are managed by Walmart including: Great Value, Equate, Sam's Choice , Walmart, and Member's Mark (Sam's Club), per ...
Private Label Strategy: How to Meet the Store Brand Challenge is a book by Nirmalya Kumar and Jan Benedict Steenkamp. This book describes the strategies for private labels that major retailers are using, and analyses how major national brands can mount a response.
Amazon Basics (formerly written as AmazonBasics) is a private label that offers home goods, office supplies, and tech accessories. [5] The line was launched in 2009. [ 6 ] As of December 2017, Amazon Basics is the best-selling private label brand on Amazon.com. [ 7 ] In November 2018, AmazonBasics expanded their product line to include home ...
TreeHouse Foods Inc. is a multinational food processing company specializing in producing private label packaged foods headquartered in Oak Brook, Illinois. [2] [3] [4] Created in 2005 [5] and consisting entirely of acquisitions, [5] in 2010 the company had sales of $2 billion [5] and employed over 4,000 people at 20 facilities. [5]
The concept of venture brands is a naming strategy that originates from private labels. Private labels are products or services that are manufactured or provided by one company for offer under another company's brand. Tesco venture brands are an evolution of this concept which attempts to disconnect the store name (Tesco) entirely from the product.
Universal Thread, denim-based women's clothing [3]; Wild Fable, women's clothing brand targeting gen-Z [4]; Prologue, a line of sophisticated female clothing [5]; Auden, an intimates and lingerie exclusive brand [6]
A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [ 1 ] [ 2 ] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress .