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In 2007, Loehnis joined Net-a-Porter. [7] She led the launch of its brands the Outnet in 2009 and Mr. Porter in 2011. [ 6 ] In 2015, she led the merge of YOOX and Net-a-Porter, which created YOOX Net-a-Porter Group.
In 2012, after 12 years as the editor of Harper's Bazaar, Yeomans became the global content director of Net-a-Porter, [3] launching firstly the company's weekly digital magazine The Edit in 2013, followed by the acclaimed global fashion bi-monthly print magazine Porter in the spring of 2014, of which she held the position editor-in-chief and ...
YOOX Net-a-Porter Group S.p.A. is an Italian online fashion retailer created on 5 October 2015 after the merger between Yoox Group and Net-a-porter Group (NAP). Yoox was originally founded by Federico Marchetti in Milan in 2000, and Net-a-Porter was founded by Natalie Massenet in London in 2000. Beginning in 2003, Richemont invested in NAP.
Net-a-porter In the fashion industry, Net-a-porter was an early trendsetter in brand magazines, launching Porter, filled with lush fashion shoots and long-form features, in 2014 as a bimonthly.
[6] [14] Net-a-Porter Group is now estimated as a £350m company. [15] In early 2014, it launched a print magazine called Porter, with an associated app and digital version of the magazine. [20] Ahead of a merger with the Yoox Group, Massenet stepped down as the executive chairman of Net-a-Porter in September 2015. [21]
In 2015, Richemont's Net-a-Porter Group was merged with the YOOX Group in an all-share transaction. [11] [12] In August 2022, Richemont announced the prospective sale of a 47.5% stake in Yoox Net-a-Porter (YNAP) to Farfetch in exchange for Farfetch shares, and the sale of a 3.2% stake to Mohamed Alabbar. [13]
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