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The original idea and concept of the campaign stems from the advertising agency of McCann Erickson (as it was named in 1997). [ 8 ] The purpose of the campaign is to position Mastercard as a friendly credit card company with a sense of humor, as well as responding to the public's worry that everything is being commodified and that people are ...
It's a good time for the great taste of McDonald's (April 16, 1984 – April 10, 1988, this slogan was used on newspapers from April 16, 1984, until March 6, 1990, and in November 1993) 30 years of good times and great taste (1985, 30th anniversary) Make it Mac Tonight (1986, Mac Tonight advertising)
The lyrics proclaimed that Burger King would serve you a customized product (for example you can have whatever toppings you wanted on a burger, or even plain), according to its slogan Have it your way, and that it would happily do so: (Chorus) Have it your way, have it your way! Have it your way at Burger King! Hold the pickles, hold the lettuce;
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.
1908 – Good til the last drop. 1910 – Whenever you see an Arrow think of Coca-Cola [3] [4] 1917 – Three million a day. 1922 – Thirst knows no season. 1923 – Enjoy thirst. 1924 – Refresh yourself. 1925 – Six million a day. 1926 – It had to be good to get where it is. 1927 – Pure as Sunlight. 1927 – Around the corner from ...
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract ...
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