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Amidst the ensuing controversy, critics blamed Bud Light's new vice president of marketing, Alissa Heinerscheid, as responsible for the brand's move. Heinerscheid, who became a vice president at the company in July 2022, stated that her goal was to evolve the Bud Light advertising to make it more inclusive, [ 20 ] and to move it away from its ...
Earlier this month an angry, lathered-up Kid Rock wearing a MAGA hat destroyed cases of Bud Light by shooting them with a rifle, firing up controversy over the brand’s affiliation with ...
Bud Light’s slump also gave its rivals a boost in sales, ... And sales to retailers declined nearly 17% “primarily due to the volume decline of Bud Light.” In response to the controversy, ...
Bud Light sales tanked after the company’s partnership with Mulvaney last April sparked an anti-trans backlash and calls for a boycott. A tepid response to the controversy from the company also ...
How the Bud Light Can Controversy Has Affected The Company’s Stock Price. Dawn Allcot. May 16, 2023 at 11:10 AM. RiverNorthPhotography / Getty Images.
"The Bud Light story is really astonishing," Tim Calkins said. What started out as a Bud Light beer plug with transgender influencer Dylan Mulvaney back in April has become a tsunami of backlash ...
A year of controversy. This week's news may mean Bud Light's era of controversy is coming to an end after a campaign to promote last year's NCAA's March Madness basketball championship featured ...
“If the sale was in response to the Bud Light controversy last year, he might have an appearance-of-bias problem when it comes to future court cases related to trans rights,” Roth said.