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YellowPagesDirectory.com is an online search engine and telephone directory. They encompass yellow (business) and residential (white) pages and currently feature over 28.5 million business listings throughout the United States. [1] Users of the site are able to add, edit, and delete their Business and Residential listings.
YP's consumer brands include the YP mobile app and yp.com, which are used by nearly 80 million consumers each month in the U.S. and The Real Yellow Pages directory. [2] In May 2016, YP entered into a partnership with the Better Business Bureau, displaying ratings for listings of businesses that have earned an A or A+ rating or BBB accreditation ...
In 1886, Reuben H. Donnelley created the first official Yellow Pages directory for the city of Chicago. [4] [5] Today, the expression yellow pages is used globally in both English-speaking and non-English speaking countries. In the United States, it refers to the category, while in some other countries it is a registered name and therefore a ...
As phone lines became more popular—between 1942 and 1962, the number of phones in the U.S. grew 230% to 76 million—telephone companies realized they would run out of phone numbers.
The service Electronic Yellow Pages was superseded in the mid-1990s by the internet service www.yell.com. A similar system called Phonebase for published residential phone numbers was discontinued in the 1990s, being superseded by a web-based search interface.
In 1991, Southwestern Bell Media relocated its corporate domicile to Missouri and became Southwestern Bell Yellow Pages, Inc. Southwestern Bell Yellow Pages also began marketing its yellow pages directory under the "SWBYP'S" name, shorthand for Southwestern Bell Yellow Pages. Telephone numbers to the company also were cleverly named; if ...