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  2. Proselytism - Wikipedia

    en.wikipedia.org/wiki/Proselytism

    A Christian proselytizer trying to spread his faith in London, England, 1970. Proselytism (/ ˈ p r ɒ s əl ɪ t ɪ z əm /) is the policy of attempting to convert people's religious or political beliefs. [1] [2] [3] Carrying out attempts to instill beliefs can be called proselytization. [4]

  3. Viral phenomenon - Wikipedia

    en.wikipedia.org/wiki/Viral_phenomenon

    The word meme was coined by Richard Dawkins in his 1976 book The Selfish Gene as an attempt to explain memetics; or, how ideas replicate, mutate, and evolve. [4] When asked to assess this comparison, Lauren Ancel Meyers, a biology professor at the University of Texas, stated that "memes spread through online social networks similarly to the way diseases do through offline populations."

  4. Spreadability - Wikipedia

    en.wikipedia.org/wiki/Spreadability

    Jenkins situates spreadability in a particular context. This concept is particularly contextualised in the social media era and the Web 2.0 culture. These two transformations can be considered prerequisites for the idea of spreadability to exist and for spreadable media to adopt such mechanisms to achieve spreadability.

  5. Cultural diffusion - Wikipedia

    en.wikipedia.org/wiki/Cultural_diffusion

    In cultural anthropology and cultural geography, cultural diffusion, as conceptualized by Leo Frobenius in his 1897/98 publication Der westafrikanische Kulturkreis, is the spread of cultural items—such as ideas, styles, religions, technologies, languages—between individuals, whether within a single culture or from one culture to another.

  6. Emotional contagion - Wikipedia

    en.wikipedia.org/wiki/Emotional_contagion

    Emotional contagion is a form of social contagion that involves the spontaneous spread of emotions and related behaviors. [1] [2] Such emotional convergence can happen from one person to another, or in a larger group. Emotions can be shared across individuals in many ways, both implicitly or explicitly.

  7. Fake news - Wikipedia

    en.wikipedia.org/wiki/Fake_news

    [3] [4] Although false news has always been spread throughout history, the term fake news was first used in the 1890s when sensational reports in newspapers were common. [5] [6] Nevertheless, the term does not have a fixed definition and has been applied broadly to any type of false information presented as news. It has also been used by high ...

  8. Neologism - Wikipedia

    en.wikipedia.org/wiki/Neologism

    However, in some limited cases, words break out of their original communities and spread through social media. [citation needed] "DoggoLingo", a term still below the threshold of a neologism according to Merriam-Webster, [31] is an example of the latter which has specifically spread primarily through Facebook group and Twitter account use. [31]

  9. Diffusion - Wikipedia

    en.wikipedia.org/wiki/Diffusion

    The word diffusion derives from the Latin word, diffundere, which means "to spread out". A distinguishing feature of diffusion is that it depends on particle random walk, and results in mixing or mass transport without requiring directed bulk motion. Bulk motion, or bulk flow, is the characteristic of advection. [1]