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Varsity Spirit cheerleader. Varsity Spirit, LLC, also known as Varsity, is an American cheerleading company owned by Varsity Brands.Founded in 1974 as the Universal Cheerleaders Association, the company is a manufacturer of apparel for cheerleading and dance teams, organizer of cheerleading competitions, and operator of training camps and sanctioning bodies.
Varsity Brands, Inc. is an American apparel company owned by the private equity firm Kohlberg Kravis Roberts.It is primarily focused on academic apparel and memorabilia, with its operations split among three major subsidiaries, including Herff Jones—a manufacturer of products such as class rings, graduation caps and gowns, and yearbooks; Varsity Spirit—which produces apparel and ...
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Along with Herff Jones, the company also oversees BSN Sports (which it acquired in 2013), Varsity Spirit, the UCA, and the NCA. [3] [4] [7] [8] In 2014, Webb became the Chairman of Herff Jones. [8] In 2016, he stepped down as CEO of Varsity Brands. Bain Capital Private Equity bought Varsity Brands for $2.8 billion in 2018. Varsity Brands ...