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Sangster's liqueur can be compared to Baileys Irish Cream, Kahlúa coffee liqueur and Carolans Irish Cream Liqueur. During the 2003 San Francisco World Spirits Competition, a comprehensive international spirits competition, Sangster's won a gold medal against these liqueurs. [2] [3] The liqueur has an alcohol content at 15% alcohol by volume.
A government health warning means the bottle can't have been produced before the late 1980s. Measurements in milliliters were adopted after 1979. [10] Until the 2010s, it was not uncommon for collectors of vintage spirits to find bottles in liquor stores that had gone unsold for decades and buy them at their original sticker price.
In accordance with Paul Ricard's original recipe, which is the traditional way to serve Ricard, Ricard should be served cold, in a 1-to-5 dilution with chilled water, e.g. 20ml Ricard to 100ml water, after which ice cubes are added.
In 2001, Pernod Ricard acquired 38% of Seagram's Wines and Spirits business including Chivas Brothers Ltd makers of Chivas Regal and owner of 13 Scotch malt distilleries, 1 grain distillery and 2 gin distilleries. [9] In 2001, Pernod Ricard acquired Jan Becher, makers of Becherovka. In 2005, Pernod Ricard acquired Allied Domecq, makers of ...
[5] In the U.S. market, the manufacturer began using a different bottle design in the summer of 2010, with modifications to the belt, lid, and other elements. [6] In addition to redesigning the bottle for the traditional Chambord liqueur, the manufacturer has also begun using the Chambord brand name on a flavoured vodka. [6]
An early marketing exercise by the company was the "Vok Thousand", an award of £1000 (one thousand pounds — the price of a mid-range car) to a Test cricketer, on the basis of points accumulated over the 1950–51 season. [5] Len Hutton was the inaugural winner. [6]