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A sales letter is a piece of direct mail which is designed to persuade the reader to purchase a particular product or service in the absence of a salesman or saleswoman . It has been defined as "A form of direct mail in which an advertiser sends a letter to a potential customer."
Direct mail is a letter, card, catalog, or sample sent through post, email, fax, or courier. This communication is most effective when the recipient has shown interest in or has previously purchased from the organization. Advantages of direct mail are personalization, careful targeting, creativity and flexibility.
For example, all male recipients of an offer may receive a personalized package with a man's picture on the cover while all female recipients receive a picture of a woman. Often advertisers will include a Johnson Box in letters. These are aimed at drawing the targeted consumers into reading further in the letter. [21]
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used for advertising at Disneyland Yipes: Fruit Stripe chewing gum: 1962–present: Sammy Sands: Gadgets: 1983–1991: Sammy Sands was an animatronic piano player at Gadgets, a high-scale FEC GEICO gecko: GEICO: 1999–present: voiced by Kelsey Grammer, Dave Kelly, Richard Steven Horvitz, Jake Wood, and others GEICO Cavemen: 2004–present
Another example of advertising in film is in I, Robot, where main character played by Will Smith mentions his Converse shoes several times, calling them "classics", because the film is set far in the future. I, Robot and Spaceballs also showcase futuristic cars with the Audi and Mercedes-Benz logos clearly displayed on the front of the vehicles.
For example, a person who has demonstrated an interest in golf may receive direct mail for golf-related products or perhaps for goods and services that are appropriate for golfers. This use of database analysis is a type of database marketing. The United States Postal Service calls this form of mail "advertising mail" (admail for short).
In today's puzzle, there are six theme words to find (including the spangram). Hint: The first one can be found in the top half of the board. Here are the first two letters for each word: SE. TA ...