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In 2018, McDonald’s announced a $6 billion plan to modernize its U.S. restaurants (which today number nearly 14,000), with planned updates to furniture, décor, exteriors and kiosks. The menu ...
McDonald's is the latest big company to shift its tactics in the wake of the 2023 ruling and a conservative backlash against diversity, equity and inclusion programs. Walmart, John Deere, Harley ...
The fast-food chain attributed its success to its revamped value menu, including its McPick 2 promotion and offer of any sized soft drink for $1.
A multi-domestic strategy is a strategy by which companies try to achieve maximum local responsiveness by customizing both their product offering and marketing strategy to match different national conditions.
The McDonald's brothers opened their first McDonald's restaurant on May 15, 1940 in San Bernardino, California. Originally, a carhop drive-in system was used to serve customers. The initial menu items were centered around barbecue and the first name the brothers used for their business was "McDonald's Famous Barbecue."
The first McDonald's restaurant was opened in 1940 by Dick and Mac McDonald. However, on 15 April 1955, Ray Kroc launched the first McDonald's in Des Plaines, Illinois, [10] featuring a ten-item menu built around a 15-cent hamburger. Since that time, McDonald's has operated more than 40,000 restaurants worldwide, which has increased over 16 ...
McDonald’s U.S. same-store sales, or sales at locations open at least a year, fell 1.4% in the fourth quarter. McDonald's improving global sales help to offset US weakness in fourth quarter Skip ...
McDonald's has also introduced several special additions to the Singapore menu, such as the Salted Egg Yolk Chicken Burger in 2016, coupled with salt & pepper shaker fries and Gula Melaka McFlurry. [50] McDonald's also introduced new and upgraded products related to Singapore's National Day and public holidays (e.g. Lunar New Year, SG50).