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In November of 2018, Huda Beauty launched their fragrance arm, Kayali, founded by owner Huda Kattan's sister, Mona Kattan. [12] Kayali means "my imagination" in Arabic, and the intended goal of the fragrance line was to create scents that "tell a story" and feel personalized, with a wide variety of scents for customers to choose from. [13]
Mona Kattan, in addition to being the co-founder of Huda Beauty, is the founder of Kayali fragrances. Huda is the face of the makeup brand, while Mona is focusing on her perfume brand. [30] ’"Kattan was a friend of actress Eva Longoria for over ten years. However, in 2024 they had a falling out over Longoria's continuing support of Israel. [31]
An ELLE editor reviews Kayali's newest vanilla fragrance, Vanilla Candy Rock Sugar, and speaks to founder Mona Kattan about what inspired the scent.
Perfume guru Mona Kattan of Kayali and Huda Beauty explores her love for vanilla. The term may imply being basic, but the scent can bring peace to our life. Perfume guru Mona Kattan of Kayali and ...
The designation of a celebrity fragrance is also a balance between the public figure's notoriety and the separate reputation of the brand. For instance, Paloma Picasso , Paris Hilton , and Ivanka Trump each have famous fathers, but the degrees to which each woman is associated with beauty, fashion, and retail vary.
Brooklyn-based fragrance brand DS & Durga makes some of the most imaginative scents you can buy today. Case in point: Mississippi Medicine. It’s inspired by the Mississippi death cults of the ...