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The American company Serta International is a subsidiary of the American company Serta Simmons Bedding, LLC of Doraville, Georgia. [3] Other licensees include Serta Dormae in Texas, Serta Restokraft in Michigan, and Salt Lake Mattress in Utah. [4] [5] [6] In August 2018, Serta Simmons Bedding, LLC announced a merger with online retailer Tuft ...
In 2012, Simmons and its sister company Serta International were acquired by American private equity company Advent International. [3] As of 2022, Simmons is a subsidiary of the American company Serta Simmons Bedding, LLC of Doraville, Georgia. [4] On January 23, 2023, Serta Simmons Bedding filed for Chapter 11 bankruptcy. [5]
In February 2009, the company partnered with mattress manufacturer Serta to release a Trump Home mattress collection. [34] Serta had planned to launch the collection with high pricing, however, the collection priced lower due to the 2008 recession. [35] [36] [6] The mattress collection included 12 innerspring beds and five specialty models. [37]
The company is thus a licensing organization, with local licensees manufacturing the mattresses under a common name for national marketing. Like a cooperative, the licensees own the Spring Air name. Spring Air has factories across the world. [1] As of 2006, it is the fourth largest US brand of mattresses (behind Sealy, Serta, and Simmons).
In 2016, the company launched a national billboard campaign entitled "Mattress Stores Are Greedy." [10] In 2017, the company had $170 million in sales. [11] Tuft & Needle spent over $14 million in media during the same year. [12] On September 28, 2018, Tuft and Needle closed a merger with mattresses manufacturer Serta Simmons Bedding.
Canada is the world's eighth-largest economy as of 2022, with a nominal GDP of approximately US$2.2 trillion. [1] It is a member of the Organisation for Economic Co-operation and Development (OECD) and the Group of Seven (G7), and is one of the world's top ten trading nations , with a highly globalized economy.
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