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A style guide is a set of standards for the writing, formatting, and design of documents. [1] A book-length style guide is often called a style manual or a manual of style (MoS or MOS).
Use of company logos, sports team crests, and other images protected as intellectual property (including as copyrights, trademarks, and service marks) in articles can only be done on a non-free content use basis. Use of such images is nearly always prohibited (for more information, see Wikipedia:Non-free use rationale guideline and Wikipedia ...
See WP:PD § Fonts and typefaces or Template talk:PD-textlogo for more information. This work includes material that may be protected as a trademark in some jurisdictions. If you want to use it, you have to ensure that you have the legal right to do so and that you do not infringe any trademark rights.
There are three main concerns with logo use. First, they are usually non-free images, and so their use must conform to the guidelines for non-free content and, specifically, the non-free content criteria. Second, logos are often registered trademarks and so their use is restricted independently of copyright concerns.
Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. [2] These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colors and in some cases, even the physical appearance of customer-facing employees. [3]
To use a colour in a template or table you can use the hex triplet (e.g. #CD7F32 is bronze) or HTML color name (e.g. red).. Editors are encouraged to make use of tools, such as Color Brewer 2 to create Brewer palettes, listed at MOS:COLOR for color scheme selection used in graphical charts, maps, tables, and webpages with accessibility in mind for color-blind and visually impaired users.
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Branding (promotional), the distribution of merchandise with a brand name or symbol imprinted; Brand management, the application of marketing techniques to a specific product, product line, or brand; Employer branding, the application of brand management to recruitment marketing and internal brand engagement