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Over 20,000 tissue-packs were distributed near Times Square. Partnership with Legally Blonde The Musical commenced through Brand Marketers. Distribution of the Legally Blonde-branded tissue-packs began in October 2007, 6 months after the show opened, and shortly after the Broadway strike. After a $10,000 media buy (about 10,000 tissue-packs ...
Solo, liquid laundry detergent with fabric softener that was later merged into the Bold brand, and sold from 1979 to 1990. Star Soap and Star Naphtha Soap Chips; Stardust, dry chlorine bleach (extensively test-marketed during the 1960s) Sunshine Margarine; Swash, a range of laundry products and later a laundry appliance [28] [29]
The concept of tissue-pack marketing was first developed in Japan. Its origins date back to the late 1960s when Hiroshi Mori, founder of a paper-goods manufacturer Meisei Industrial Co., was looking for ways to expand demand for paper products. At the time, the most common promotional item in Japan was matchboxes.
Laundry tabs were originally introduced in the 1960s in a compacted granular form (similar to an oral medical tablet), when Procter & Gamble launched Salvo tablets, later disappearing from the market in the 1970s. In the 1990s, Unilever and Henkel launched a similar laundry detergent pack product sold in Western Europe under the Persil brand ...
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Cascades Inc. is a Canadian company that produces, converts, and markets packaging and tissue products composed mainly of recycled fibres. Cascades employs around 10,000 people in more than 70 operating units in North America. It was founded in 1964.
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