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The modern underwire bra was designed in the 1930s, and gained widespread popularity by the 1950s. As of 2005, underwire bras were the largest and fastest growing segment of the bra market. A bra without an underwire is a softcup bra. Underwire bras are occasionally linked to health conditions including breast pain, mastitis, and
The more advanced built-in bras are effectively real bras with padding and underwire with a full-fledged support ability, these are mainly intended for larger bust that require sturdier support. Front-closure : Bras with a single, non-adjustable clasp positioned in the center front gore between the breasts.
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Lam founded the company after becoming frustrated with trying on bras in fitting rooms. [8] In March 2017, True & Co. was acquired by PVH, [9] and was integrated into the Heritage Brands division alongside intimate apparel brands Warner's and Olga, sportswear brand Izod, and dress/casualwear brands Van Heusen, Arrow, and Geoffrey Beene.
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