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The appeal of Chili’s revamped value menu among diners resulted in a strong earnings performance for the casual-dining chain, parent company Brinker International disclosed, Tuesday. The Dallas ...
Chili's is taking aim at Applebee's over its value meal. (Callaghan O'Hare/Bloomberg/Getty Images) There’s beef cooking between two of the biggest restaurant chains over their respective meal deals.
Chili's and Applebee's introduced value meals that highlighted burgers. Chili's added its Big Smasher, a play on the McDonald's Big Mac, to its "3 For Me" value menu, while Applebee's released the ...
Additionally, she grew average annual restaurant volumes from $2.8 million to $3.1 million in 18 months and introduced a "3 for $10" value menu platform, leveraging Chili's core equities, driving immediate and sustaining traffic improvement of 8%.
In 2012, Chili's used Wendy Rene's Stax single, "Bar-B-Q," in their TV commercial. [11] In September 2017, Chili's dropped about 40 percent of its menu items to focus on burgers, ribs, and fajitas. [12] In February 2020 Chili's announced a new marketing campaign encouraging people to "laugh so hard you pee a little."
Chili's also offers a second way to enjoy a trio of menu items at a bundle price. The new "3 for me" special offers a value meal with a beverage, starter, and main course, starting at $10.99 for ...
A value menu is a group of menu items at a fast food restaurant that are designed to be the least expensive items available. In the US , the items are usually priced between $0.99 and $2.99. The portion size, and number of items included with the food, are typically related to the price.
Chili’s Grill & Bar is rolling out a new set of value meals — its $10.99 3 For Lunch Combos — and is tapping Indianapolis-area resident and professional competitive eater Joey Chestnut to ...