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In a joint venture between Marathon Sports, the Boston Athletic Association and athletic supplier Adidas, a 2,000 sq ft (190 m 2) Boston Marathon museum, locker room, and retail store was built just blocks from the marathon finish line. Historic relics displayed include clothing and shoes worn by runners and a second-place medal from the first ...
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An email sent by the athletic wear company meant to celebrate Boston Marathon participants is raising eyebrows thanks to its questionable subject line. Adidas' poorly worded email draws intense ...
The three shoes used for inspiration were the Boston Super, Micropacer, and Rising Star. [2] The name "NMD" stands for "nomad" which the company says was the inspiration for the shoe. [3] Adidas wanted to create a shoe for someone who was always on the move and a global traveler; the shoe debuted in New York City. [4]
Following Pepsi and United's debacles, Adidas is the latest brand facing a PR crisis after sending a poorly-worded email to this year's marathon runners.
Shoes are also made by focusing on the runner's foot size, type of running, arch type, and pronation. On April 3, 2018, Saucony teamed up with the Massachusetts-based doughnut and coffee company, Dunkin' Donuts to produce a doughnut-themed, strawberry-frosted-looking running shoe to commemorate the 122nd running of the Boston Marathon. The ...