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In fact, the first patent for the use of double gussets in a diaper was in 1973 by P&G. [1] In 1982, Pampers introduced an elasticized wingfold diaper with elastic leg gathers and refastenable tapes which was a cross between the early 1960s design and the modern hourglass shape, a feature that was first introduced on Luvs in 1976 and evolved ...
Oxydol sold to Redox Brands in 2000; Oxydol was P&G's first popular laundry soap, then later became a laundry detergent after Tide was introduced in 1946. Perla laundry bar soap (Philippines), sold to SCPG Asia-Pacific Inc. in 2016; Pert Plus was sold to Innovative Brands, LLC in July 2006. Prell shampoo sold to Prestige Brands International in ...
P&G was one of the first mainstream advertisers on Spanish-language TV during the mid-1980s. [82] [83] By the late 1990s, P&G was established as the largest advertiser on Spanish-language media. [84] In 2008, P&G expanded into music sponsorship when it joined Island Def Jam to create Tag Records, named after a body spray that P&G acquired from ...
In 1989, Luvs Deluxe introduced single-sex diapers, differentiating the spot where boys and girls wet most. In 1991, Luvs Phases were introduced. In 1994, Luvs introduced the Dri-Weave, an absorbent material found in Always products. This was only used for a short while. The product became a budget brand. In 1995, Luvs re-introduced unisex diapers.
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UnderJams were a pull-on style diaper made by Pampers for managing bedwetting. They are similar to Goodnites. "UnderJams" claim to be softer and quieter than Goodnites. The package states that they will only fit children up to 85 lbs. Also, because of their low waist, they are hardly visible under pajamas.