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  2. Qualitative research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_research

    An example of this dynamism might be when the qualitative researcher unexpectedly changes their research focus or design midway through a study, based on their first interim data analysis. The researcher can even make further unplanned changes based on another interim data analysis.

  3. Qualitative marketing research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_marketing_research

    Qualitative marketing research involves a natural or observational examination of the philosophies that govern consumer behavior.The direction and framework of the research is often revised as new information is gained, allowing the researcher to evaluate issues and subjects in an in-depth manner.

  4. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.

  5. Marketing research process - Wikipedia

    en.wikipedia.org/wiki/Marketing_research_process

    The issue on how the data should be obtained from the respondents must be addressed. It is also necessary to design a questionnaire and a sampling plan to select respondents for the study. Formulating the research design involves the following steps: [1] Secondary data analysis; Qualitative research

  6. Data analysis - Wikipedia

    en.wikipedia.org/wiki/Data_analysis

    Data mining is a particular data analysis technique that focuses on statistical modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information. [4]

  7. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization's ability to repay the loan.