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A Sears brand-awareness survey determined that by 1973, the Toughskins had become better known by mothers than the Levis brand, already a century old at that time. [1] Toughskins had reinforced knees for longer wear. They came in slim, regular, and husky sizes and were a blend of Dacron Type 59 polyester, DuPont 420 nylon, and cotton.
In the 1920s, small boys' clothing store, Brody's in Oak Park Mich (now Bloomfield) started the "Husky" size clothing. [citation needed] The large-size fashion revolution of 1977–1998 in the US began after the Fashion Group of NYC released a study predicting the demise of the Baby Boomer Junior Market, as the Boomers were coming of age.
Lee is an American brand of denim jeans, first produced in 1889 in Salina, Kansas. The company is owned by Kontoor Brands , a spin-off of VF Corporation 's Jeanswear Division. [ 1 ] Since 2019 its headquarters has been in Greensboro, North Carolina , [ 2 ] relocated from Merriam, Kansas . [ 3 ]
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Blue Bell workers take part in a contest to give the jeans a brand name. The winning name is Wrangler, synonymous with the name for a working cowboy. 1947: After designing and testing 13 pairs of prototype jeans, Blue Bell introduces the Wrangler 11MWZ to American consumers. The Wrangler Jeans featured several innovations aimed particularly at ...
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related to: lee jeans husky size chart boys 13 years older