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The ads claimed that Fleischmann's Yeast was an effective treatment for the condition, despite protests by the American Medical Association. [5] In 1936, Consumer Reports disputed Fleischmann Yeast's advertising claims that it cured constipation and acne. [6] 1932 advertisement, promoting cakes of fresh yeast as a laxative and tonic
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Charles Louis Fleischmann (November 3, 1835 – December 10, 1897) was a Jewish Hungarian-American manufacturer of yeast who founded Fleischmann Yeast Company.. In the late 1860s, he and his brother Maximilian created America’s first commercially produced yeast, which revolutionized baking in a way that made today's mass production and consumption of bread possible.
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In 1929, the Royal Baking Powder Co., along with four other companies including the Fleischmann's Yeast Company, merged to form Standard Brands, the number-two brand of packaged foods in America after General Foods. Through a further merger, Standard Brands itself became part of Nabisco in 1981.
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