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Rusty Jones Inc. was an American chemicals company which produced aftermarket rustproofing for vehicles under their "Rusty Jones" trademark. Cars treated with the rustproofing displayed a sticker in the window with the name "Rusty Jones" and a picture of the cartoon character (also named Rusty Jones) from the company's TV commercials.
There are aftermarket electronic "rustproofing" technologies claimed to prevent corrosion by "pushing" electrons into the car body, to limit the combination of oxygen and iron to form rust. The loss of electrons in paint is also claimed to be the cause of “paint oxidisation” and the electronic system is also supposed to protect the paint. [4]
Underseal (often called undercoating in the U.S.) is a thick resilient coating applied to the underbody or chassis of an automobile to protect against impact damage from small stones, which would rapidly chip ordinary paint, allowing rusting to begin.
In 1959, Kurt Ziebart started the Auto Rustproofing Company with two other investors, and opened the first shop bearing the proprietary Ziebart name on Harper Avenue in Detroit. [4] [8] In 1963, he sold his rustproofing company to an investor group. In 1962, Ziebart's first international location was opened in Windsor, Ontario, Canada. [4] [9]
That is when he developed the process to rust proof automobiles. The process is often called "Ziebart-ing" or "Ziebart-ed", the generic term for rustproofing. [3] [4] in 1959, he founded Auto Rustproofing Company with two other investors, and opened the first shop in Detroit on Harper Avenue. [5] The company's first franchise was sold in 1962. [5]
Cosmoline is the genericized trademark for a common class of brown, wax-like petroleum-based corrosion inhibitors, typically conforming to United States Military Standard MIL-C-11796C Class 3. [1]