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The theory of planned behavior (TPB) is widely utilized in the field of household financial behavior research. This theory helps to understand and predict various financial decisions and behaviors, including investment choices, debt management, mortgage use, cash, saving, and credit management.
Icek Ajzen (born 1942, Chełm, Poland) is a social psychologist and professor emeritus at the University of Massachusetts Amherst.He received his doctorate from the University of Illinois at Urbana–Champaign, and is best known for his work, with Martin Fishbein, on the theory of planned behavior. [1]
A positivistic approach to behavior research, TRA attempts to predict and explain one's intention of performing a certain behavior.The theory requires that behavior be clearly defined in terms of the four following concepts: Action (e.g. to go, get), Target (e.g. a mammogram), Context (e.g. at the breast screening center), and Time (e.g. in the 12 months). [7]
In the late 1970s and early 1980s, Fishbein and Ajzen expanded expectancy–value theory into the theory of reasoned action (TRA). Later Ajzen posited the theory of planned behavior (TPB) in his book Attitudes, Personality, and Behavior (1988). Both TRA and TPB address predictive and explanatory weaknesses with EVT and are still prominent ...
Pages for logged out editors learn more. Contributions; Talk; Theory of planned behaviour
Other behaviour models, such as the theory of planned behavior (TPB) [29] and the stage model of self-regulated change, [30] also emphasise attitude as an important determinant of behaviour. The progression through the different stages of change is reflected in a gradual change in attitude before the individual acts.
Later Martin Fishbein and Icek Ajzen [5] extended expectancy-value theory into the theory of reasoned action (TRA) by adding the element of intention. Then, they took the element of intention into account and created the theory of planned behavior. [3] The RAA iteration brings together those earlier versions and provides a more comprehensive view.
The Theory of Planned Behavior (TPB) is a widely utilized framework in the field of household financial behavior research. This theory helps to understand and predict various financial decisions and behaviors, including investment choices, debt management, mortgage use, cash, saving, and credit management. The TPB posits that individual ...