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  2. Marginal utility - Wikipedia

    en.wikipedia.org/wiki/Marginal_utility

    The marginal utility, or the change in subjective value above the existing level, diminishes as gains increase. [17] As the rate of commodity acquisition increases, the marginal utility decreases. If commodity consumption continues to rise, the marginal utility will eventually reach zero, and the total utility will be at its maximum.

  3. Utility - Wikipedia

    en.wikipedia.org/wiki/Utility

    Economists distinguish between total utility and marginal utility. Total utility is the utility of an alternative, an entire consumption bundle or situation in life. The rate of change of utility from changing the quantity of one good consumed is termed the marginal utility of that good. Marginal utility therefore measures the slope of the ...

  4. Utility functions on indivisible goods - Wikipedia

    en.wikipedia.org/wiki/Utility_functions_on...

    A submodular utility function is characteristic of substitute goods. For example, an apple and a bread loaf can be considered substitutes: the utility a person receives from eating an apple is smaller if he has already ate bread (and vice versa), since he is less hungry in that case. A typical utility function for this case is given at the right.

  5. Gross substitutes (indivisible items) - Wikipedia

    en.wikipedia.org/wiki/Gross_substitutes...

    This is shown by the example on the right. The utility is submodular since it satisfies the decreasing-marginal-utility property: the marginal-utility of an item is 40–66 when added to an empty set, 9--40 when added to a single item and 0--5 when added to a pair of items. But it violates the equivalent conditions of the GS family:

  6. Gossen's laws - Wikipedia

    en.wikipedia.org/wiki/Gossen's_laws

    Gossen's First Law is the "law" of diminishing marginal utility: that marginal utilities are diminishing across the ranges relevant to decision-making. Gossen's Second Law , which presumes that utility is at least weakly quantified, is that in equilibrium an agent will allocate expenditures so that the ratio of marginal utility to price ...

  7. Margin (economics) - Wikipedia

    en.wikipedia.org/wiki/Margin_(economics)

    The demand curve within economics is founded within marginalism in terms of marginal utility. [8] Marginal utility states that a buyer will attribute some level of benefit to an additional unit of consumption, and given the concept of diminishing marginal utility, the marginal utility of each new product will decrease as the overall quantity ...