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2. Web banner - Wikipedia

   en.wikipedia.org/wiki/Web_banner

   A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server.

3. Digital display advertising - Wikipedia

   en.wikipedia.org/wiki/Digital_display_advertising

   Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. [1] [2] A display ad is usually interactive (i.e. clickable), which allows brands and advertisers to engage deeper with the users.

4. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   In 1994, web banner advertising became mainstream when HotWired, the online component of Wired Magazine, and Time Warner's Pathfinder [22] sold banner ads to AT&T and other companies. The first AT&T ad on HotWired had a 44% click-through rate, and instead of directing clickers to AT&T's website, the ad linked to an online tour of seven of the ...

5. Ad-Free AOL.com - FAQs - AOL Help

   help.aol.com/articles/ad-free-aol-dot-com-faqs

   When you visit AOL.com, you’ve probably noticed banner ads mixed in with the news stories and other content. These advertisements typically appear at the top or right side of the page, sometimes even expanding over your screen. With Ad-Free AOL.com, you’ll no longer see these ads.

6. Click-through rate - Wikipedia

   en.wikipedia.org/wiki/Click-through_rate

   Modern online advertising has moved beyond just using banner ads. Popular search engines allow advertisers to display ads in with the search results triggered by a search user. These ads are usually in text format and may include additional links and information like phone numbers, addresses, and specific product pages. [9]

7. Advertising - Wikipedia

   en.wikipedia.org/wiki/Advertising

   Online ads are delivered by an ad server. Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, in pay per click text ads, rich media ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. [78]