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Compared to standard chewing gum, the gum was less sticky, would not stick to the face, and yet stretched more easily. Diemer saw the possibilities, and using a salt water taffy wrapping machine, wrapped one hundred pieces of his creation to test market in a local mom-and-pop candy store. Priced at one penny a piece, the gum sold out in one day.
It was notorious for leaving wax markings on the back card where the waxed paper was heated to be sealed. Waxed paper was used as a way to keep the enclosed piece of bubble gum protected. In the mid-1990s, sports card manufacturers stopped including pieces of bubble gum in packs of sports cards, thus ending the need for waxed paper packs.
Various colors of bubble gum balls. In 1928, Walter Diemer, an accountant for the Fleer Chewing Gum Company in Philadelphia, was experimenting with new gum recipes. One recipe, based on a formula for a chewing gum called "Blibber-Blubber", was found to be less sticky than regular chewing gum and stretched more easily.
Gum bases for antacid use calcium carbonate as a filler, while gum bases for acid flavored gum use talc as a filler, since acids can react with calcium carbonate to produce carbon dioxide gas, which is undesirable. Bubble gum usually contains 15–20% gum base, while chewing gum contains 20–25% gum base and sugar-free chewing gum contains 25 ...
While this gum could be blown into bubbles, in other respects it was vastly inferior to regular chewing gum, and Blibber-Blubber was never marketed to the public. In 1928, Fleer employee Walter Diemer improved the Blibber-Blubber formulation to produce the first commercially successful bubble gum, Dubble Bubble. Its pink color set a tradition ...
The gum was priced at one penny apiece and sold out in one day. Before long, the Fleer Chewing Gum Company began making bubble gum using Diemer's recipe, and the gum was marketed as “Dubble Bubble” gum. [8] Diemer's bubble gum was the first-ever commercially sold bubble gum, and its sales surpassed 1.5 million dollars in the first year. [8 ...
Big League Chew is the official bubble gum of the Baseball Hall of Fame. [6] In 2023, Big League Chew announced an additional partnership with USA Baseball. [7] The original advertising slogan throughout the 1980s, which is still featured today, was, "You're in the big leagues when you're into Big League Chew!"
Bazooka bubble gum was first marketed shortly after World War II in the U.S. by the Topps Company of Brooklyn, New York. The gum was most likely named after the rocket-propelled weapon developed by the U.S. army during the war, which itself was named after a musical instrument.