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Hardy and Ku USA formed Hardy Life, now Hardy Way LLC, [2] which owns the Ed Hardy brand and trademarks. [ 3 ] [ 4 ] The brand has subsequently been extensively licensed, at one point having 70 sublicensees, [ 5 ] selling clothing, accessories, lighters, perfume, hair styling tools, [ 6 ] [ 7 ] [ 8 ] and condoms.
] The clothing brand that followed gained popularity in the US and attracted the attention of celebrities such as Madonna, Britney Spears, Justin Timberlake, and later Ashton Kutcher and Eric Church. Audigier helped popularize the brand, but left on amicable terms in 2007. He went on to popularize the Ed Hardy brand. [7]
A. A.K.O.O. Clothing; Abby Z. Abercrombie & Fitch; Acapulco Gold (clothing brand) Acorn Stores; Aéropostale (company) AG Jeans; AGV Sports Group; Airwalk; Akademiks
Clothing items used to express beliefs during a Black Lives Matter protest. Hip-hop clothing is an umbrella term for a variety of styles influenced by hip-hop and trap music. Throughout the 2020s, streetwear fashion was a continued presence in mainstream culture, incorporating elements from designer fashion, athleisure, and vintage clothing.
In the late 2000s, 1950s [118] and 1980s fashions became popular: Letterman jackets, black leather jackets [119] like the Perfecto, windbreakers, [120] dashiki [121] or Hawaiian shirts, [122] ski jackets, [123] slim and straight leg jeans, [124] wool topcoats, [125] Ed Hardy T-shirts with low necklines, neon colors inspired by the rave scene ...
After Howard's death in 1992, his daughters allowed Ed Boswell to produce items using the Von Dutch trademark logo. [2] The trademark rights were sold in 1996 to Mike Cassell who, with Robert Vaughn, used the logo for an apparel line named Von Dutch Originals. [3] French designer Christian Audigier helped popularize the brand in the early 2000s ...