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But TikTok actually faced an even bigger exodus of users in 2020, when India banned the app. At the time, India was TikTok’s biggest foreign market outside of China, with 200 million users.
TikTok, along with 58 other Chinese-created apps, [24] was banned completely in India by the Ministry of Electronics and Information Technology on 29 June 2020, with a statement saying they were "prejudicial to the sovereignty and integrity of India, defence of India, security of state, and public order". [25]
In June 2020, after a violent clash on the India-China border that left at least 20 Indian soldiers dead, the government in New Delhi suddenly banned TikTok and several other well-known Chinese apps.
TikTok fans in the U.S. are racing to secure alternatives and safeguard their digital empires ahead of a looming shutdown on Sunday, evoking the chaos of India's 2020 ban that erased the app from ...
TikTok's geographical use in 2019 has shown that 43% of new users were from India before the social platform was banned in the country. [233] But adults have also seen growth on TikTok. The share of U.S. adults who regularly get news from TikTok hit 14% in 2023.
Just months before the ban, India had also restricted investment from Chinese companies, Pahwa added. “TikTok wasn’t a one-off case. Today, India has banned over 500 Chinese apps to date.”
On June 29, 2020, Government of India banned TikTok, among other apps stating that they were "prejudicial to [the] sovereignty and integrity" of India. [7] Triller, which had planned to enter into the Indian market by the end of 2020, saw a spike from less than 1 million users to over 30 million users in the country overnight.
India was TikTok’s fastest growing user base before the ban, which cut off a vital source of income for creators there. The stakes are even higher in the United States, where the app has more ...