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  2. Buyer decision process - Wikipedia

    en.wikipedia.org/wiki/Buyer_decision_process

    Unforeseen circumstances for example, in this case, could be financial losses which led to not buying of the product. [12] Post Purchase Behavior – after the purchase, the consumer may experience post-purchase dissonance feeling that buying another product would have been better. Addressing post-purchase dissonance spreads the good word for ...

  3. Variety seeking - Wikipedia

    en.wikipedia.org/wiki/Variety_seeking

    "The effect of purchase quantity and timing on variety-seeking behavior." Journal of Marketing Research (1990): 150-162. McAlister, Leigh, and Edgar Pessemier. "Variety seeking behavior: An interdisciplinary review." Journal of Consumer research 9, no. 3 (1982): 311-322. Kahn, Barbara E., and Alice M. Isen.

  4. Product design - Wikipedia

    en.wikipedia.org/wiki/Product_design

    Product Design Process: The product design process is a set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The product designer's role is to combine ...

  5. 12 crazy facts you probably didn't know about Nike - AOL

    www.aol.com/article/2016/03/11/12-crazy-facts...

    These 12 interesting facts, including the background of the Nike swoosh, will be sure to blow your mind.

  6. Wishful thinking - Wikipedia

    en.wikipedia.org/wiki/Wishful_thinking

    Wishful thinking is the formation of beliefs based on what might be pleasing to imagine, rather than on evidence, rationality, or reality. It is a product of resolving conflicts between belief and desire. [1] Methodologies to examine wishful thinking are diverse.

  7. Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Consumer_behaviour

    Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services.It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour.

  8. NikeID - Wikipedia

    en.wikipedia.org/wiki/NikeID

    Nike By You (Previously "NikeiD") is a service provided by Nike allowing customers to personalize and design their own Nike merchandise, most specifically footwear but also sportswear. They offer online services as well as physical studios in different countries around the world, including: United Kingdom , Italy , France , Japan , Spain ...

  9. Kano model - Wikipedia

    en.wikipedia.org/wiki/Kano_model

    The Kano model offers some insight into the product attributes which are perceived to be important to customers. The purpose of the tool is to support product specification and discussion through better development of team understanding. Kano's model focuses on differentiating product features, as opposed to focusing initially on customer needs.