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Gordon Willard Allport (November 11, 1897 – October 9, 1967) was an American psychologist. Allport was one of the first psychologists to focus on the study of the personality, and is often referred to as one of the founding figures of personality psychology . [ 1 ]
In 1954, Allport published The Nature of Prejudice, in which he outlined the most widely cited form of the hypothesis. [1] The premise of Allport's hypothesis states that under appropriate conditions interpersonal contact could be one of the most effective ways to reduce prejudice between majority and minority group members. [1]
As Allport put it, “a differentiated category is the opposite of a stereotype.” [3] Thus, the more a person learns about a minority category of people, the more differentiated that category is and the more resistant it is to being reduced to a negative stereotype. The Contact Hypothesis has been supported by decades of research.
In a volume published roughly on the fiftieth anniversary of the book's original debut, On the Nature of Prejudice: Fifty Years after Allport (2008), the authors referred to Allport's book as "the fundamental work for social psychology of prejudice" and the most widely cited work on the subject, still used in teaching and quoted in modern ...
American psychologist Gordon Allport was an early pioneer in the study of traits. This early work was viewed as the beginning of the modern psychological study of personality. [ 4 ] He also referred to traits within his work as dispositions.
The imagined contact hypothesis is an extension of the contact hypothesis, a theoretical proposition centred on the psychology of prejudice and prejudice reduction. It was originally developed by Richard J. Crisp and Rhiannon N. Turner and proposes that the mental simulation, or imagining, of a positive social interaction with an outgroup member can lead to increased positive attitudes ...
Contact approaches to prejudice reduction are based on prominent social psychologist, Gordon Allport's, contact hypothesis. [3] According to this hypothesis, prejudice is best reduced under optimal conditions of contact between those who hold prejudiced beliefs and those who are the targets of prejudiced beliefs.
Allport's Scale of Prejudice goes from 1 to 5. Antilocution : Antilocution occurs when an in-group freely purports negative images of an out-group. [ 2 ] Hate speech is the extreme form of this stage. [ 3 ]