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[19] [20] By 2010 the site had increased its meerkat share by 76%, where competitors' share had fallen by up to 30% over the same period. [4] As of August 2009 [update] , Aleksandr had more than 700,000 Facebook fans and 22,000 followers on Twitter, while on photo-sharing site Flickr there is a popular gallery of Aleksandr's family. [ 21 ]
Compare the Market is perhaps best known for its marketing campaigns featuring meerkat characters Aleksandr Orlov and his Head of IT, Sergei. [12] The meerkat advertisements started with Aleksandr Orlov's mission to clear the confusion up for Australians who mistook his website comparethemeerkat.com.au for comparethemarket.com.au. [13]
On 5 January 2009, the company launched an advertising campaign featuring a CGI meerkat character named "Aleksandr Orlov" [8] who pleads with viewers looking for cheap car insurance to stop confusing his meerkat comparison website comparethemeerkat.com with comparethemarket.com, due to the similarity between the words meerkat and market. As ...
Compare the Meerkat, a UK advertising campaign; Maverick Meerkat, an Ubuntu release; Meerkat Manor, a British television programme; Mercat cross, the Scots name for a market cross Mercat Cross, Edinburgh
Simon James Greenall [1] (born 3 January 1958) is an English actor, presenter and voice artist. Among his television appearances are as the Caretaker on Trapped!, [2] Richard in Lucy Sullivan is Getting Married, [3] and as Michael the Geordie in the Alan Partridge programs and films.
Compare the Market, which is own by BGL Group based in Peterborough, has taken the decision to make sure the adverts do not appear close to news programmes to be "sensitive to the current situation". A spokesperson for the site said: “The Compare the Market meerkats are fictional characters.
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Aleksandr Orlov, an anthropomorphic meerkat from the Compare the Meerkat advertising campaign; Bo Orlov, a character in the Netflix series Grand Army; General Orlov, a villain in the James Bond film Octopussy; Georgiy Ivanych Orlov, a character in the Chekhov novella The Story of an Unknown Man.